The Journey from Seed to Skin
with Fibre For Good

JUNE ‘22
3 minutes
#COVERSTORY
Staiy is thrilled to present Fibre For Good, an Australian-based sustainable babywear companyestablished by Carl Ludwig and Fiona Su that offers everyday timeless and high-quality organic natural colour cotton (ONCC) garments that are both easy on the skin and the planet.
Words by Emma Hastie

Photo by Fibre For Good
Fibre For Good is a sustainable babywear company established by founders Carl Ludwig and Fiona Su that offers everyday high quality, timeless, and classic silhouettes that are inspired by “mother nature and what she’s provided us.”
This brand is “all about organic natural colour cotton” or ONCC and seeks to provide “pure and untainted clothing of high quality” in a way that is transparent with their customers and better for the health of our planet. Their vision is to “provide the best natural clothing for life on earth,” and they “strive to provide the right leadership in supporting our planet.”